elyssa Freed margolis
I turn ideas into reality.
As a storyteller, strategist, and creative, I see the big picture. I got my “real-world MBA” creating content and partnerships for the biggest brands, platforms, talent, and media companies. I deliver results: increasing revenue, audience engagement, and growth. And I foster new ways of thinking and doing across teams and processes.
past work examples
Development of Hello Sunshine’s Gen Z brand launched at Cannes ‘25. Pre to post sale leadership with partners including e.l.f., Coach, Target, Victoria’s Secret Pink, Purdue University, and Lyda Hill Philanthropies.
SHINE AWAY
Lead packaging, pre-sale development, and activation of brand partnerships for Hello Sunshine’s marquee event.
Fidelity Fresh Invest
Pre to post-sale oversight of award-winning investing podcast & cross-platform content partnership.
ClickUp
Creative development and Executive Production for ClickUp’s first commercial spot.
Highsnobiety x Hennessy
Creative strategy and project management for Hennessy limited edition products.
Refinery29 Shortcuts
Content development and brand partnerships for launch of Refinery29’s beauty content platform.
MATTEL CREATIONS
Development and launch of Mattel Creations website, social, and custom content.
Cheddar
Pitched and Executive Produced short and long-form shows with Hulu, Fusion, Spotify, and Reddit.
Development & production of multi-episode video series leading up to AT&T’s presenting partnership of Shine Away ‘25.
BUICK
Activation & content strategy of social videos for Reese Witherspoon’s channels.
Dunkin’ Ice Coffee
Development of branded social video with Morning Brew talent.
ClickUp
Strategy and execution of ClickUp’s social content including written, video, and audio.
Cheddar Snapchat
Development, strategy, and execution of daily Snapchat channel garnering 1M unique users per day.
WELLS FARGO
Development & production of multi-episode video series leading up to a moderated panel, and live performance with Maren Morris at Shine Away ‘25.
IKEA x RBC
First of its kind partnership creating bonus chapters of beloved Reese’s Book Club picks inspired by IKEA sleep essentials.
Wistia Year-In-review
Pre to post-sale creative direction featuring interactive storytelling.
Ikea x Virgil Abloh
Creative strategy for exclusive Highsnobiety event celebrating the launch of the Ikea x Virgil Abloh collaboration.
Beautycon x BET
Launched exclusive video series for BET digital platforms.
WHAT’S APP x RBC
Launch of Reese’s Book Club channel reaching 1M followers in first week with local chapters launching at Shine Away ‘25.