ask me what I do and I’ll say
"how much time do you have" ?
If I had to define it I’d say I’m a storyteller, brand builder, and deal maker. I believe stories are powerful. When we tell stories it requires a mix of instinct, empathy, and experience. My love of storytelling, my background in production, and my strategic thinking has led me to work at some of the biggest publishers and for the biggest advertisers. From print to digital, live to linear TV, social to events, award shows to 10 second Snapchats, I've worked across platforms and mediums. I love to mentor teams and make ideas reality.
HIGHSNOBIETY
MATTEL
Oversaw strategy and creative for partnership with Mattel to launch the website, social, and content for Mattel Creations.
HIGHSNOBIETY
IKEA
Pitched the strategy and creative as Ikea’s only US partner for the launch of the Virgil Abloh collection.
HIGHSNOBIETY
HENNESSY
Worked with Hennessy to create collaborative products and content around their brand talent.
CHEDDAR
SNAPCHAT
Responsible for the development and pitch of Cheddar’s daily Snapchat channel. Oversaw strategy, editorial, and creative with a team of editors and designers publishing 5x week.
ON THIS DAY
HULU
Developed, pitched, and EP'd 12 episode short-form series for Hulu’s 2019 Black History Month content.
THE POINT
FUSION
10 episode 30 minute interview show developed, pitched, and EP’d exploring two perspectives on one topic.
CHEDDAR @ HOME
Cheddar’s first long-form show, in partnership with Resideo. Developed, pitched, and EP’d 20 episode 30 minute show.
BEAUTYCON
BET
Worked with BET to launch exclusive video series reimagining the beauty tutorial.
Refinery29
Brawlers
Secured Smartwater as launch partner for new content platform focusing on female athletes.
Refinery29
Short Cuts
Oversaw development of brand partnerships for original video platform dedicated to short form beauty videos.
Recent work
Fidelity Fresh Invest
Award-winning personal finance & investing podcast by the Morning Brew Creative Studio. Currently in production on season 4.
Dunkin’ Ice Coffee
Branded social video utilizing Morning Brew talent’s comedic voice.
Wistia Year-In-review
Turning data into storytelling to help businesses succeed through marketing and content.
Elyssa F. Margolis
Morning Brew
Leading the award-winning Creative Studio, a team of 20+ strategists, writers, producers, project managers, and thinkers. Delivering content and campaigns powered by insights, creativity, and collaboration. We work across mediums and verticals to connect our brand partner’s to the Morning Brew community. Key programs include Fresh Invest, BambooHR, Money Scoop, Slack, Mailchimp, HOKA, Lincoln Financial, and more.
Highsnobiety
Developed impactful strategy, creative, and partnership frameworks rooted in culture. Collaborated with U.S. and Global insights, editorial, talent, client services, and sales to translate marketplace needs and trends, into integrated offerings. Oversaw a team of strategists and creatives working across categories, Key programs include Ikea, Fendi, Mattel, Reebok, Hennessy.
Cheddar
Managed development and production of original content (outside of live news) . Developed, pitched, and produced long/short form content for distribution partners including Hulu, Spotify, Reddit, Amazon, Fusion . Created slate of primetime programming: Cheddar Premier. Launched Cheddar’s Snapchat Discover channel with an average of 1M unique users per day and Cheddar’s YouTube channel which saw 400% growth in subscribers. Built and executive produced 20 episode branded show Cheddar @Home.
Beautycon
Oversaw the editorial, social, and branded content teams, creating and implementing the content strategy across social, digital and partner platforms. Developed and pitched ideas for social, linear, and streaming partners. Collaborated with sales to pitch and execute brand partnerships. Secured an exclusive partnership with BET to create tutorials and talent content to be co-distributed across platforms.
Refinery29
Developed, pitched, and created large-scale revenue opportunities rooted in video. Built and packaged new and existing content franchises and platforms including the podcast Strong Opinions Loosely Held, Brawlers (Smartwater), Short Cuts (Clinique, Ulta) 60 Second Cities (Microsoft), Style Stalking (ASOS), Mothership (TJ Maxx), and a commercial for Bareminerals . Helped implement proactive creative/sales process which equated to $13M+ in revenue.
popsugar
Led partnership strategy and creative for full service brand experience studio. Conceptualized and pitched multi-platform content programs and packaged first-to-market opportunities. Optimized internal processes and implemented new work-flow and structure.
fashion rocks
Worked with sales, production, and creative teams to secure top-tier advertising partners and execute custom programs for multi-platform primetime TV special airing on CBS.
liquidthread / mediavest
Led content development and production for P&G Beauty/Grooming brands across multi-platform media, creative, and technology partners.
producer
Producer for photo shoots, commercials, and runway shows on America’s Next Top Model cycles 5-10 and commercial clients such as Aveeno, Lenovo, Tyson, De Beers.
Skills
Brand Partnerships
Brand/Content Strategy
Deal Structure
Content Development
Marketing
Short/Long-Form Video
Production
Relationship Building
Mentor/Manager
School
School of Visual Arts
BFA in Photography